Talya Elitzer is the imaginative force behind Godmode, a GRAMMY-nominated artist-development company. Talya Elitzer and Godmode are transforming how modern musicians are discovered, supported, and sustained.

From Mailroom to Music Visionary

Elitzer began her music career in the mailroom at William Morris Endeavor, later becoming a booking agent for high‑profile acts like M.I.A., Britney Spears, and Björk. She then spent years at Capitol Records as a Senior A&R, giving her firsthand insight into the major‑label system insight that would eventually fuel her founding of Godmode in 2017 with Nick Sylvester.

What Sets Godmode Apart

Godmode emphasizes a creative-first, data-informed approach, operating like a boutique label, management team, and creative hub rolled into one. Instead of chasing quick viral success, Elitzer focuses on strategic campaigns that introduce artists to carefully chosen audiences not necessarily the most people, but the right ones.

One standout example: when developing Channel Tres, investment was spent first in Australia and France before the U.S., letting momentum build organically and internationally before entering the American market. This approach helped position his sound in the global landscape before domestic domination followed.

Artist-Centered Worldbuilding

For Elitzer, managing artists means creating entire worlds for them from sound and visuals to messaging and team. This holistic philosophy ensures that when fans encounter artists like JPEGMAFIA, Yaeji, or SG Lewis, they're stepping into a distinctive universe, not just consuming a song.

She believes that artists don't always know what makes them unique and it's Godmode's role to uncover that signature essence and build career narratives that support longevity and authenticity.

Building Sustainable Careers

Instead of relying on major‑label math, Godmode promotes diverse revenue streams touring, merchandise, licensing, and brand partnerships to create multi‑facet careers. The company even launched a publishing arm in partnership with Hipgnosis to support writers including their own roster and Nick Sylvester.

Talya explains that whereas major labels behave like venture capitalists, betting on artists with data, Godmode prioritizes creative integrity and long‑term strategy. This allows them to develop artists earlier and more meaningfully than traditional routes typically allow.

Keys to Elitzer's Leadership Philosophy

  • Personal service over mass outreach: It's more effective to reach key influencers than to broadcast broadly.

  • Intentional campaign design: Every release is tailored choices about DJs, editorial, visuals, and timing are deliberate.

  • Focus on identity: Artists are guided toward discovering what makes them special and shaping a world around that essence.

  • Creative + business synergy: Marketing decisions are inherently creative, and creative decisions are inherently strategic.

  • Community building: Sustained careers are built through engaged fans and artist‑driven ecosystems, not just streaming numbers and playlists.

Why It Matters

In an era when the music industry is crowded, algorithm‑driven, and often short of genuine artist nurturing, Godmode stands out. Its artists aren't disposable they're built as lasting cultural voices. Under Elitzer's leadership, a new standard is being set: one that prizes artistic integrity, thoughtful strategy, and sustainable growth over instant virality.